Winter myth about UV protection: Why your skin needs SPF even in the cold ❄️☀️

Clear skies, sparkling snow, cold air and no thought of sun protection.
But that's exactly what makes the winter sun so treacherous!

Whether on a walk on sunny winter days or high up in the mountains: The winter sun can put more strain on our skin than we think.

To ensure you can enjoy the cold season and your winter vacation without worry, here you'll learn why SPF is so important in winter and how to best protect your skin.

The biggest misconceptions about UV rays in winter ❄️

Many misconceptions about the winter sun persist. Time to clear up the most important ones:

❄️ Myth 1: "Cold weather protects the skin from UV rays"

Cold feels harmless – but it isn't. Low temperatures draw moisture from the skin and weaken its natural protective barrier. This makes it more sensitive, and UV rays can penetrate more easily.

🏔️ Myth 2: "Snow is not a risk to the skin"

Quite the opposite: snow reflects up to 80% of UV radiation . When skiing or snowboarding, the sun therefore hits the skin not only from above, but also from below – an often underestimated effect.

🌤️ Myth 3: "The sun is less intense in the mountains"

The higher you climb, the stronger the UV radiation becomes. It increases by about 10–12% for every 1,000 meters of altitude . Sunscreen is therefore essential, especially in the mountains.

✨ Myth 4: "In winter, skincare without SPF is sufficient"

Cold, wind, and sun all affect the skin simultaneously. Therefore, in winter it needs not only rich care but also reliable UV protection to strengthen the skin barrier and protect against long-term damage.

Perfect weather + mountains = SPF season 🎿

Especially during winter sports, sun protection is absolutely essential. Many external factors affect the skin simultaneously, often for several hours.

A high sun protection factor (SPF 50) reliably protects against UV damage and helps to prevent sun-induced skin aging and irritation.
Important: Don't forget to reapply cream regularly, especially after sweating!

Our winter favorites for protected skin ❄️💛

To help you enjoy winter sun and mountain moments without skin stress, we have put together our V.SUN Winter Essentials :

🧴 V.SUN Sun Fluid SPF 50 – Perfume Free

Ultra-light texture, non-whitening and ideal for sunny winter days.
With niacinamide and ectoin, it strengthens the skin barrier and provides reliable protection, even in cold and windy conditions.

👉 Perfect for cold days and sensitive skin.

❄️ V.SUN Face Cream SPF 50 – Perfume Free

Rich protection for dry winter skin.
With Aloe Vera & Hyaluronic Acid, it provides intensive moisture and protects against UV radiation at the same time.

👉 Ideal for skiing, snowboarding & outdoor activities.

Conclusion: Consciously enjoy the winter sun

Whether in everyday life or during winter sports – sun protection isn't just a summer concern, but also an essential part of conscious skincare in winter. Especially during the colder months, the right SPF helps protect the skin from UV radiation, strengthen its barrier, and keep it balanced.

With V.SUN you are perfectly prepared for relaxing winter days and sunny moments in the mountains.

👉 Discover our Winter Essentials & Sets now